The Oxymoron Called Totally Free Advertising
The Oxymoron Called Totally Free Advertising
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Most importantly, one of the very first things you need to be carrying out in promoting your music online is making your music available and establishing an online presence. That way people will start to understand that you exist. Whether they hear your music or not is another matter. However as long as it's readily available, needs to someone make a recommendation, they can easily find your work. Then you can focus your attention on promoting it.
So what in the world is all the difficulty about, you may be believing. Well I'm going to buck the pattern set by the billion-dollar "organic food" market and mass media. I'm going to poke a bit further into their so-called health guidance.
Lots of small company individuals understand their customers by name, but do not have a reliable list and means of communicating with them. This is unfortunate.and expensive.
They are not taking a look at the larger picture, or the science and psychology in the wake of marketing. Social media networks are merely your tool to access mass amounts of individuals so you can assist them. Not Spam their inbox box with deals.
The "Million Male March in Washington DC on October 16, 1995 which, in real numbers, didn't approach half the size of the promoted "million individual" rally," still was a substantial event. Like MLK's speech, it received significant mainstream media protection throughout and in the days following the occasion. By their large size, not to mention their wholesome message, those two historic rally's was worthy of no less then maximum news media protection, and they got it.
Social network sites such as MySpace and YouTube are a location to satisfy individuals one on one and construct relationships. However there is no requirement for you to instantly turn around and squash that connection immediately by pitching them on an organization chance.
Here is my real reason for writing this. Social media was originally created to share useful information between history of television 2 or more individuals. The keyword here is beneficial. So prepare yourself this one's going to injure a little. Whenever I get on Twitter or Facebook all I see is a lot of links and tweets of affiliate messages and whole bunch of other crap that doesn't really assist anybody aiming to share info.
Make sure that when you are dealing with the media that you are delivering what you know they love. When you do, you'll quickly discover the media caring you right back.